«We help nurse injectors turn their small business into flourishing Med Spas
There are thousands of nurse injectors in the U.S. vying for the attention of potential patients, which poses the question:
What are you doing to attract and keep patients?
Our 10+ years of experience in the industry means we’ve seen it all. But most importantly, we know exactly what marketing tools and strategies are required to maximize revenue, build a brand, and enable first-time injectors to become badass business owners.”
— Eric Martineau, Founder & CEO
What We Believe In
Vibe over everything
We don’t work on projects we don’t believe in.
Education is key
We value continuous learning.
We actually like each other
Custom marketing efforts
We develop unique marketing plans that align with your goals and suit your audience.
Honesty is a priority
What We Do
We..
Get new patients in your chair.
Bring one-off patients back into your office.
Create new marketing campaigns every quarter.
Launch Facebook and Google Ads that convert.
Build an email list that looks forward to reading your content.
Conduct customer research to inspire custom packages or services.
You..
Provide excellent patient care.
That’s it.
How We Do It
These are the tools and strategies we use to get you the marketing ROI you need.
Marketing Strategy
Patients follow nurse injectors when they switch Med Spas because they care about the person, not the products or services. That’s why we build marketing strategies around a Nurse Injector’s unique personal brand, skillset, and approach to aesthetics.
Brand Identity
Once we get to know the Nurse Injector, we’re able to build the brand – logo, colorways, fonts, voice, and tone – around them. This ‘personality’ is then shared throughout all of our marketing efforts.
Landing Pages
These standalone web pages are a crucial part of a campaign funnel. We write and design pages that allow readers to get to know you, like you, and ultimately trust you.
Facebook + Google Ads
In aesthetics, ads are the lifeblood. We write and publish ads that come from your brand’s voice and are in line with a patient’s search intent. For example, patients are looking for “get rid of double chin”, not “Kybella”.
Email Marketing
This is where we demonstrate your depth of expertise. Instead of constantly sending “sale ends soon!” emails, we pack each one with value-first content that people look forward to opening.
Search Engine Optimization
As much as we love ads, sometimes they can be addicting. That’s why we work on building out your organic search efforts through SEO in order to fill in the gaps when it’s time to take a break from ads.
Print Ads
In some cases our clients’ customers are less responsive to online ads. This is when we pivot to more traditional marketing efforts like flyers and billboards. (You’ll be surprised to hear the ROI!)
Reporting + Recommendations
Each campaign is delivered through tools (like landing page hosts, ad platforms, etc.) that collect an immense amount of data. We not only extract this data, but we turn it into practical pivots to improve your next campaign.
Frequent Communication
We meet once a week to discuss what’s going on in your office and what projects we’re working on. More than just a ‘catch-up’, we’ll leverage your personal knowledge to create campaigns that better engage with, and convert, prospective patients.
We Listen to Mariah
Most of all – we have a lot of fun doing it!
Who We Are
Eric
Founder, CEO and the Original Mariah Fan™
10+ years in marketing specifically for medical aesthetic practices, and your trusted guide through the expansive world that is online marketing.
Jenn
Copywriter and
question-asker
Hones in on your voice and tone to make sure every piece of content shared sounds like it’s coming from you.
Tracy
Branding & Creative Direction
Creative direction for some of the internet’s most distinctive beauty brands, I turn your vision into graphics.
Kaila
Social Media
Manager
Having worked with some of Canada’s biggest household names, I’m your guide with everything social media content related.
Maham
Project Manager
Accomplished project manager excels in digital marketing, leading dynamic campaigns and fostering innovation.
Mumshad
Design Director
specializing in UX/UI
Design Director shaping exceptional UX/UI experiences with creative expertise and user-centric innovation.
Danielle
Graphic Designer
and Illustrator
Your visual problem solver. Over 10 years of experience in branding, marketing
and product design.
Raiyaan
Full Stack
Web Developer
Versatile Full Stack Web Developer crafting dynamic online solutions with expertise and cutting-edge technologies.
Lisandro
Video Editor
Social media video editor crafting captivating content and engaging storytelling for impactful online presence.
